Launched inthe company focused on early adopters and offered only the DVD format even though the VHS cassette was prevalent at time of period.
The Redbox business model is an example of this. Allowing users to watch any movie they want right away would be an enormous strategic advantage for Netflix. Some And as more of their friends raved about Netflix, the laggards tried it too, fell in love with it and convinced people they knew to give it a shot.
Under the right conditions, a viral cascade can ensue.
It was a lot like going to the library. Observe all trends, be proactive, and that will lessen the risk of a business today suffering from a similar fate.