Fashion accessories business plan pdf
The niche specialty will be fitting women sizesalthough some clothing will range in sizes Nautica is worn by people, even if they do not own a boat; Ron Jon surf is the equivalent of this for surf wear, etc.
After it is established amongst the motorcycle riding community, the brand shall have a cult following beyond motorcyclists i. The accessories and later the clothing will be cool and elegant, making a statement to be summarized as follows: I live and think independently and I am a passionate, self-conscious woman.
There will be more time to forge business relationships and Mrs. No products will be shipped on consignment basis, consignment will be avoided altogether, due to the risky nature of working on consignment.
All Jackets and any gear that is meant to protect from abrasion and impact while riding a motorcycle will be tested and CE certified. Close cooperation with highly successful professional photographers that Mrs.
Fashion design business plan example pdf
The niche specialty will be fitting women sizes , although some clothing will range in sizes She has found that the current motorcycle apparel market is missing the niche of fashionable motorcycle clothing. Due to the small-scale nature in the beginning of the business it will be relatively easy to coordinate the inflow of fabric and outflow of product. She has already designed dozens of looks and as a designer will be able to create many marketing resources herself and strike up business relationships in the creative industry. Close cooperation with highly successful professional photographers that Mrs. All accounting and finances will be maintained using in state-of-the-art software. The greatest competitive threat would be a re-focusing strategy of incumbent specialized manufacturers. Customers will benefit from the experience and knowledge of the company staff about motorcycle gear and fashion. Inspiration can be drawn from Go Go Gear LA: On their website they have a long list of retailers, most of them are speciality shops for motorcycle riders. Over the last few years, motorcycle manufactures like Harley — Davidson for example have been catering more to the female crowd. She has experience in leadership and has conducted extensive marketing research including an empirical internet survey of over women, which she found by reaching out to motorcycle associations and clubs. The industry is highly fragmented and concentrated at the top. One very special element of the product portfolio is the inclusion of a new material compound called D30 www. Getting the word out De Kliek will generate awareness and sales by utilizing PR tactics and the referral networks of personal stylists. The goal is to create pieces that are exactly what an urban, individualistic woman is looking for, something that she would wear even if she is not going to ride a motorcycle.
The report further points out that much of the growth comes from online retailers improving their web sites and services. It is likewise thinkable that the first customers of [fashion business plan example] COMPANY will actually buy the product from an integrated webshop.
Tailoring business plan pdf
There are roughly million women in the US in , about half of them are in the age and income group that would qualify them as target customers for [fashion business plan example] COMPANY. A detailed project plan has been created and all tasks are on schedule. This will include the standard bar code with its related equipment and software. A farsighted and liquidity-conscious management should be able to maintain a reasonable degree of financial flexibility to deal with any negative impacts from the overall economy. In addition to competition from traditional department stores, new competition in recent years has come from discounters like Wal-Mart and from catalog and Internet retailers, which offer irregular yet very economic selection of motorcycle apparel. The goal is to create pieces that are exactly what an urban, individualistic woman is looking for, something that she would wear even if she is not going to ride a motorcycle. From these early revenues the company will be able to generate a higher cash flow, benefitting from ways to make itself depend less solely on high volume contracts with the retailers and wholesale clients. The products are modern motorcycle wears, including apparels, boots, helmets, bags and motorcycle inspired accessories, such as scarves. A lot of scrap will be produced until the production process is perfected, which will lead to high production costs. While other stores offer some style equivalents, they are not focused solely on fashionable wear. Female motorcycle riders ages are the target customers.
One very special element of the product portfolio is the inclusion of a new material compound called D30 www. Other unforeseen costs are going to be incurred at least in the first two years of operation. All accounting and finances will be maintained using in state-of-the-art software.
The goal is to create pieces that are exactly what an urban, individualistic woman is looking for, something that she would wear even if she is not going to ride a motorcycle. Go back up Market Analysis To get a good picture of the market environment, it is necessary to first take a look at the American retail market, with a special a focus on fashion.
Fashion business plan presentation
It takes time to build a motorcycle wear design and manufacturing company, and by the time a competitor attempts to compete with [fashion business plan example] COMPANY directly, the young firm will have already established a strong customer base and following. It will become the leading brand in contemporary apparel of the perfect blend between cutting edge, high-tech protective wear and femininity. Since Mrs. The brand will be the opposite of Harley brand clothing, truly feminine, sexy and elegant. She enjoys the boutique fashions and wants a place where she can go to get services that meet her busy lifestyle. Right from the start, it is planned to develop and make expert use of an online presence. After it is established amongst the motorcycle riding community, the brand shall have a cult following beyond motorcyclists i. The most important unique selling proposition of [fashion business plan example] COMPANY is to be found in the capabilities of the founder herself. More motorcycles are being created with women in mind.
based on 48 review