All kinds of arguments have been presented before, some discourses are dominant and others marginal in that debate. As always, preparation is the key to media communication. If you write an op-ed that runs online, it is in your own self-interest to engage with commenters.
If this all sounds like too much to remember or you need help structuring an op-ed, chat to Alvin, or whoever your media communications person may be, and they can help you put a cracker op-ed together.
Follow the tips above and take your essay writing to the new heights!
Just make sure you do have authority. Single sentence paragraphs are deadly. Write as an intellectual!