Research paper on airtel

So Airtel is able to support all types of networks and ensure the customers can manage their network to the future seamlessly. Social factor 20 P a g e Due to Family bonding in Indian culture, people always connected with their family members and relatives and friend.

Research paper on airtel

The company has a submarine cable landing station at Chennai, which connects the submarine cable connecting Chennai and Singapore. Airtel Enterprise Services, India's premium telecommunication service, brings to you a whole new experience in telephony. Mobile Services Airtel's mobile footprint extends across the country in 21 telecom circles.

Introduction of social sites like Facebook, Twitter, Whatsapp that makes new generation to stick to the mobile.

Therefore the company should be beware of expensive plans and should try to divest in these products. It has managed to work with the best of domain specialists globally and emerge as a world class entity. Being a state owned player, BSNL could cover rural 12 areas, and this helped it increase its subscriber base. A major limitation of question mark is that it assumes market growth rate the only factor of industry attractiveness and relative market share to be the only indicator of competitive advantage. Huge investments are being made by the foreign companies to setup better infrastructure and getting latest technology into the country. With similar tariffs across various telecom and satisfaction with the current service provider consumers are willing to change. Airtel is the first Player to enter into 4G market, so Airtel have to take the advantage. First operator to revolutionaries the concept of retailing with the inauguration of Airtel Connect exclusive showrooms in Bharti Airtel have done lot of work to achieve this certification. First cellular service who provide roaming service and value added services. Airtel is the 1st Indian telecom company to achieve Cisco Gold Certification. This project gives the conclusion that with the changing economic and political scenario telecom sector faces many ups and downs. Airtel offer high quality of services as compare to other companies. First to provide Roaming to its subscribers by forming an association called World 1 Network. Airtel were late to start 3G services.

They try to choose the best option to deliver the value to the customers and to have a competitive advantage from their competitor. Reliance was another player that cashed on its innovative promotional strategies, which included celebrity endorsements and attractive talk time schemes.

a study on customer satisfaction on airtel pdf

Subscribers can switch to another company if they are not satisfied with the existing company.

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A Study on Service Quality and Customer Satisfaction in Bharti Airtel at Tiruchirappalli Region